They compared online and offline consumers, testing the influence of the situation, product, and reference group on shoppers’ intentions shoppers in changing retail environments when
purchasing in a particular shopping channel.
In general, the crisis was a redefinition of consumer’s main features. In short, demand is undergoing a very significant change, meaning that there are more active, committed and responsible consumers who are not malleable by the global dynamics of the distribution sector.
A number of consumers have also become sellers via platforms (C2C) and circular upcycling options. What they show by their consumption patterns is that they do not want to consume more, but better, faster, and more conveniently, and, moreover, more healthily.